Why do people like to use social media? A recent survey found that the top reason people use social media is to stay connected with family and friends. Nearly half (47%) of internet users listed keeping in touch with friends as one of their top reasons for using social media. That’s not surprising – social media was built to help people communicate with one another. There are many ways to do this, including through profiles, messaging, commenting opportunities, and day-to-day updates.
Consumers are increasingly interested in the human element behind their favorite brands. A recent study found that seventy percent of consumers feel more connected to a brand when the CEO is active on social media. A similar number of consumers felt that a brand was more human when its employees shared information on social media. Additionally, consumers want to connect with people of all backgrounds and political affiliations. In fact, six-fifths of respondents said that using social media allows people to connect with people who share similar interests as their own.
In addition to being a great way to stay connected, social media has become a necessary part of many people’s daily lives. Nearly eighty-four percent of internet users say that they use social media at least once a day. They use it to communicate with family and friends, shop for the daily essentials, and get their news. And many are in relationships. Whether they’re dating, engaged, or simply looking for a friend online, social media is a part of daily life.
